Your business should be investing in video

Your business should be investing in video
05 Jun 2017 49889 Comments 0 Trackbacks Andrew Johnson

It's about building trust

First and foremost, it’s about trust and building long term relationships with you customers. Trust is a foundational piece of gathering leads, increasing traffic, creating conversions, and finally, for making the sale for any business. Video is one of the most powerful tools to make that happen, and year over year online video is increasing in popularity. So much so, that, Youtube is now the second largest search engine on the internet. People are even now turning to the social outlet for their T.V. shows, with watch time for people's favorite shows growing by 50% this last year.

It’s a perfect time

Now is a pivotal time for businesses to grow with video online and here are some reasons why. Video can boost your conversions and sales online and in a retail setting. Adding a product video or explainer video can boost conversions by up to 80% and studies are showing that by adding an explainer video a business can increase sales by over 75%. It can’t be denied that video is a powerful tool to build trust, convert more traffic, and make more sales, but that isn’t the only reason to invest in video. Truth be told search engines, especially Google love video. Videos allow you to increase the time spent by visitors on your site. This longer exposure builds trust and can develop the social signals search engines value in ranking your website. You are over 50 times more likely show up first on Google if you have a video embedded on your website. Not to mention that since Google owns YouTube, there has been a significant increase on how much videos affect your search engine rankings.

Content, Time, and Place

Consumers are attracted to informative content, not just any old video will do Make sure you have engaging content helps explain your business, product, or service. If you are releasing a new product or a service, create a video to show who you are and how it works. Over 95% of users say they have or will watch a video to learn more about a business, product, or service. Of the over 40% of businesses who use video marketing as a tool, over 80% of them said they have been effective. Even if you don’t have a huge budget for your video you can create animated videos. Animation works and can help people understand difficult concepts.

Let’s face it, people are busy and video is a fast and effective way to engage, explain and deliver a call to action in a very short amount of time. They want to know who you are, what you’re offering, how it works, and how it’s going to benefit them in the shortest amount of time, and video can deliver on this. From there several things will happen, they will share your information, spend more time learning about your product or service, request more information, or make a decision on making a purchase. All within a 10 seconds to a few minutes time.

It’s not just about where you place your videos. You can embed the video on your homepage, or other landing pages relevant to the product or service. Use it on you blog or within social media. Social media has become a powerful platform to reach your audience. With over 50% of all time consumed on the internet being dedicated to some type of social media activity. With this growth have come many types of video tools and services being offered to both friends and consumer alike. Facebook has launched 360 Video, and Live Video. Instagram put in place 60-Second Videos & Instagram Stories, Twitter has Periscope, and Youtube is becoming more and more vital within the social media realm. One of the biggest factors in placing your videos is where people are viewing the videos from. Video and mobile go hand in hand. From 2012 to 2014, mobile video views have increased by 400 percent. YouTube reports mobile video consumption rises 100% every year. Since people like to watch videos on the go, and a number of smartphone users is growing, your video audience keeps getting bigger and bigger. In addition, Google tells us that smartphone users are twice as likely than TV viewers and 1.4 times more likely as desktop viewers to feel a sense of personal connection to brands that show video content or ads on their devices. So making sure your video content is mobile ready is more critical now than ever before.

So What’s The Next Step

The first step is to create a plan, and the best way to do that is to sit down and consult with an agency like AJ’s Full House. We recommend that you spend the time discussing what the business, product or service is. What issues or obstacles you are trying to overcome. What problem you are solving or solution you are selling to your customer. What message you’re trying to convey. Who your ideal customer is and let the agency help you create your target market/audience. Even discuss who your competition is, look through the materials they have. Understand how you stand out or apart from them. Look at what they are doing right, and even exam what they are doing wrong, or, not doing at all. By using a discovery process similar to this, and developing a plan you will be able to create and develop a better script and video that encompasses and meets your needs. Last but definitely not least. Understand your budget and timeline, and if you don’t have these, let your agency help you develop them. It will help prevent costly errors later on in the process.

If you need help with consulting, project management or want us to take care of the process from beginning to end please contact us. AJ’s Full House (888)249-3382 and follow us on instagram @ajsfullhouse


  • Sammie
    11-Feb-2019 06:30 AM

    Fantastic Web site, Keep up the great job.

    My webpage:Ventura IT Services

  • Jim
    11-Feb-2019 06:31 AM

    Merely desired to stress Now i am delighted I happened onto your website page!

    Feel free to visit my web page -Gary Rohlwing Law Offices

  • How to build gaming pc cheap
    11-Feb-2019 06:36 AM

    I'm truly enjoying the design and lagout of your blog.
    It's a very easy on the eyes which makes it much more enjoyable for
    me to come here and visit morfe often. Didd you hire out a developer
    to create your theme? Outstanding work!

  • Vickey
    11-Feb-2019 06:50 AM

    Ꮃow, ɑttrаctive portal. Thnx ...

    Feel free to ѕᥙrf to mу homepɑge ...dukun susuk

    11-Feb-2019 07:25 AM

    Piece of writing writing is also a fun, if you know after that you can write otherwise it is
    complicated to write.

  • Sienna
    11-Feb-2019 07:25 AM

    Paгticularly revealing looking forth to coming bɑck again.

    Ⅿy website -dukun susuk

  • лучше бдсм порно видео
    11-Feb-2019 07:27 AM

    I'm impressed, I must say. Seldom do I encounter
    a blog that's equally educative and engaging, and without a doubt,
    you've hit the nail on the head. The issue is an issue that
    not enough folks are speaking intelligently about. I am very happy I found this during
    my hunt for something relating to this.

  • Trinidad
    11-Feb-2019 07:43 AM

    You'vе gotten terrific info on this site.

    my page ::Pasang susuk

  • Situs Qq
    11-Feb-2019 07:53 AM

    Ϝirst off Ι want tto say awesome blog!

    I had a qսick question that I'd like to ask if yoս don't mind.

    I was interested to know how you center yourself and clear your thoughts before writing.
    Ihave had a difficult time cleаring my thouɡht іn getting my iԀeas out there.

    Ι truly do enjoy writing but іt just seems like the first 10 to 15 minutes are usuɑlly ⅼost simpy just trying to figure out how to begin.
    Any suggestions orr tiρs? Thank you!

    11-Feb-2019 07:56 AM

    When at the table, you should be focused on poker and poker only; I don. All
    one has to do is hold off a raise on strong hands and the advantage of bluffing
    form this position is unprecedented. None the less, the common point to remember is Ivey just isn’t staring blankly thinking about what’s for dinner; he
    is reading his opponent and determining what type
    of player he or she is.

  • 배터리게임
    11-Feb-2019 08:23 AM

    Appreciate this post. Will try it out.

  • File divorce county
    11-Feb-2019 08:57 AM

    Link exchange is nothing else but it is simply placing the other person's blog link on your page at appropriate place and other person will also do same for you.

  • amazing player
    11-Feb-2019 09:46 AM

    Magnificent web site. Plenty of useful information here.
    I am sending it to some buddies ans additionally sharing in delicious.

    And of course, thanks to your effort!

  • Ruby
    11-Feb-2019 09:49 AM

    Hey there! Someone in my Myspace group shared this site with us so I came to give it a look.
    I'm definitely loving the information. I'm bookmarking and will be tweeting this to my
    followers! Exceptional blog and great design and style.

  • 야마토게임
    11-Feb-2019 09:52 AM

    What i do not realize is in fact how you are not actually a lot more well-liked than you may be now.
    You're so intelligent. You already know thus significantly in relation to this topic, produced me in my opinion consider it from so many numerous angles.
    Its like men and women are not fascinated except it's one thing to accomplish with Girl
    gaga! Your individual stuffs excellent. At all times maintain it up!

  • Sheldon
    11-Feb-2019 10:31 AM

    Instead, you had been getting coverage through the major health carrier that
    the broker did business with. b) These plans may be used to purchase estate
    taxes and other settlement amounts. Assuming the identical parameters as before it might make an annual
    income of $93,600.

  • PasarQQ
    11-Feb-2019 01:00 PM

    Heya this is kind of of off topic but I was wondering if blogs use WYSIWYG editors or
    if you hae to manually code with HTML. I'm starting a blog soon but have no coding skiolls so I wanted
    to get guidance from someone with experience.
    Any help would be greatly appreciated!

  • Quinn
    11-Feb-2019 01:45 PM

    Ahaa, its nice conversation regarding this
    post here at this webpage, I have read all that, so now me also commenting at this place.

  • free sex Chat Phone,0441242210 9906
    11-Feb-2019 02:36 PM

    Greetings from Colorado! I'mbored to death at work soo I decided to check out our site on my iphone during lunch break.
    I enjoy the knowledge yyou present here and can't wait to take a
    look when I get home. I'm amazed at how fast your blog loaded on my phone ..
    I'm not even using WIFI, just 3G .. Anyways, great blog!

    11-Feb-2019 04:13 PM

    I need to to thank you for this very good read!! I definitely loved every little bit of it.

    I've got you book-marked to check out new things you

  • Ann
    11-Feb-2019 04:26 PM

    Another round of betting then ensues therefore the dealer burns another card then lays down another card - the turn. The primary destination from the brothers ended up being to make a communications protocol that would guarantee that transactions are got surely and safely.
    The fourth card, put into front from the dealer and called the turn, gives players another chance to bet, check or fold.

    Also visit my page ...dewa poker

  • 카지노사이트
    11-Feb-2019 05:38 PM

    Hi there mates, how is the whole thing, and what you desire to
    say on the topic of this paragraph, in my view its in fact awesome in favor of

  • Fernanda Tortima
    11-Feb-2019 09:55 PM

    Howdy! This post couldn't be written any better! Reading through this post reminds me of my previous room mate!
    He always kept chatting about this. I will forward this
    article to him. Pretty sure he will have a good
    read. Thank you for sharing!

  • Pearline
    11-Feb-2019 11:50 PM

    You've ɡotten incredible knowlwdge right.

    Feel free to visit my website;Browse around This website

  • Ingrid
    11-Feb-2019 11:55 PM

    Thank yoս! It is defіnitely an wonderful web site.

    Also visіt my blog:Check Out Here

Leave Comments

Captcha Image
Trackback Link
Post has no trackbacks.

Why Choose AJ's Full House

We are a Atlanta based digital marketing and solution provider. Our focus is based on delivering high quality solutions and services to build our clients businesses and brands by making them more visible to their target audience.

Find Out Why Our Clients Choose Us