Your business should be investing in video

Your business should be investing in video
05 Jun 2017 36669 Comments 0 Trackbacks Andrew Johnson

It's about building trust

First and foremost, it’s about trust and building long term relationships with you customers. Trust is a foundational piece of gathering leads, increasing traffic, creating conversions, and finally, for making the sale for any business. Video is one of the most powerful tools to make that happen, and year over year online video is increasing in popularity. So much so, that, Youtube is now the second largest search engine on the internet. People are even now turning to the social outlet for their T.V. shows, with watch time for people's favorite shows growing by 50% this last year.

It’s a perfect time

Now is a pivotal time for businesses to grow with video online and here are some reasons why. Video can boost your conversions and sales online and in a retail setting. Adding a product video or explainer video can boost conversions by up to 80% and studies are showing that by adding an explainer video a business can increase sales by over 75%. It can’t be denied that video is a powerful tool to build trust, convert more traffic, and make more sales, but that isn’t the only reason to invest in video. Truth be told search engines, especially Google love video. Videos allow you to increase the time spent by visitors on your site. This longer exposure builds trust and can develop the social signals search engines value in ranking your website. You are over 50 times more likely show up first on Google if you have a video embedded on your website. Not to mention that since Google owns YouTube, there has been a significant increase on how much videos affect your search engine rankings.

Content, Time, and Place

Consumers are attracted to informative content, not just any old video will do Make sure you have engaging content helps explain your business, product, or service. If you are releasing a new product or a service, create a video to show who you are and how it works. Over 95% of users say they have or will watch a video to learn more about a business, product, or service. Of the over 40% of businesses who use video marketing as a tool, over 80% of them said they have been effective. Even if you don’t have a huge budget for your video you can create animated videos. Animation works and can help people understand difficult concepts.

Let’s face it, people are busy and video is a fast and effective way to engage, explain and deliver a call to action in a very short amount of time. They want to know who you are, what you’re offering, how it works, and how it’s going to benefit them in the shortest amount of time, and video can deliver on this. From there several things will happen, they will share your information, spend more time learning about your product or service, request more information, or make a decision on making a purchase. All within a 10 seconds to a few minutes time.

It’s not just about where you place your videos. You can embed the video on your homepage, or other landing pages relevant to the product or service. Use it on you blog or within social media. Social media has become a powerful platform to reach your audience. With over 50% of all time consumed on the internet being dedicated to some type of social media activity. With this growth have come many types of video tools and services being offered to both friends and consumer alike. Facebook has launched 360 Video, and Live Video. Instagram put in place 60-Second Videos & Instagram Stories, Twitter has Periscope, and Youtube is becoming more and more vital within the social media realm. One of the biggest factors in placing your videos is where people are viewing the videos from. Video and mobile go hand in hand. From 2012 to 2014, mobile video views have increased by 400 percent. YouTube reports mobile video consumption rises 100% every year. Since people like to watch videos on the go, and a number of smartphone users is growing, your video audience keeps getting bigger and bigger. In addition, Google tells us that smartphone users are twice as likely than TV viewers and 1.4 times more likely as desktop viewers to feel a sense of personal connection to brands that show video content or ads on their devices. So making sure your video content is mobile ready is more critical now than ever before.

So What’s The Next Step

The first step is to create a plan, and the best way to do that is to sit down and consult with an agency like AJ’s Full House. We recommend that you spend the time discussing what the business, product or service is. What issues or obstacles you are trying to overcome. What problem you are solving or solution you are selling to your customer. What message you’re trying to convey. Who your ideal customer is and let the agency help you create your target market/audience. Even discuss who your competition is, look through the materials they have. Understand how you stand out or apart from them. Look at what they are doing right, and even exam what they are doing wrong, or, not doing at all. By using a discovery process similar to this, and developing a plan you will be able to create and develop a better script and video that encompasses and meets your needs. Last but definitely not least. Understand your budget and timeline, and if you don’t have these, let your agency help you develop them. It will help prevent costly errors later on in the process.

If you need help with consulting, project management or want us to take care of the process from beginning to end please contact us. AJ’s Full House (888)249-3382 and follow us on instagram @ajsfullhouse


    11-Jan-2019 06:58 AM

    They have made the work easier to the men to search out their bride without travelling anywhere.
    or even a simple greeting and asking her how her day was can make a
    large impression on her. If you are using the service of your reputable dating or teleshopping
    bride website, they normally offer "romance tours".

  • working at home
    11-Jan-2019 07:29 AM

    Right here is the right webpage for anybody who wishes to understand this topic.
    You know so much its almost hard to argue with you
    (not that I actually will need to...HaHa). You certainly put a
    brand new spin on a subject that has been discussed for many years.
    Wonderful stuff, just great!

  • HIV Clinic Singapore
    11-Jan-2019 07:42 AM

    This is one of the best content I have found.

    11-Jan-2019 08:38 AM

    So make sure you begin using these two techniques for seeing in case your niche market will almost certainly work or not.

    A couple of useful yardsticks are highlighted below:a) CTR - Click
    Through Rate: This is the ratio of impressions to clicks.
    The second tip to success is when you start out off,
    simply have your opportunity in front of your audience.

  • Jadwal Bola
    11-Jan-2019 09:07 AM

    Do you have a spam problem on this website; I also am a
    blogger, and I was wondering your situation; many of us have created some nice methods and we are looking to swap
    techniques with other folks, please shoot me an email if interested.

  • milf sex porno videos
    11-Jan-2019 09:12 AM

    Hi friends, good piece of writing and nice urging commented at this place, I
    am actually enjoying by these.

  • thiết kế phòng khách chung cư hiện đại
    11-Jan-2019 09:48 AM

    Sản phẩm trên website là những sản phẩm của Decox.

  • mẫu thiết kế phòng khách nhà ống
    11-Jan-2019 10:21 AM

    Các khách hàng đặt mới sản phẩm được
    giảm giá đến 15%.

  • Fermentation Equation
    11-Jan-2019 10:21 AM

    +Isabel Guadiola *_cagaste ve mi article y veras como te

    11-Jan-2019 10:46 AM

    Trading in currency exchange is dependant on the exchanging of pairs
    of currencies. Including entities for example central banks just like the US Federal Reserve Bank that is a privately
    owned bank. Also, it's actually a huge time savior and you'll be able to utilize the period in performing other lucrative activities.

    11-Jan-2019 11:37 AM

    I can't teach you to win at poker in minutes - anyone who says they are able to is actually misleading you.
    There is no time limit, no long queues and no tension in your personal life as being a web based player; you may be with the family keeping them as your top priority.

    Gambling sparingly might be exciting and challenging for people of
    all ages now internet casino sites are generating it much simpler to sign up inside rush.

  • Kareem
    11-Jan-2019 11:51 AM

    There is clearly a lot to realize about this.
    I believe you made some nice points in features also.

    my blog -divorce Show review

    11-Jan-2019 12:41 PM

    Affiliate marketing is hard work, simply those who have the main focus and drive to complete small goals can tackle long-term goals with success.

    Choosing a Residual Income Business - You do not
    have to be a songwriter or a bestselling author so
    that you can make a business which brings you residual income.

    Super Affiliate Marketers take a large amount of care in selecting which
    affiliate network they elect to help because it often means the main difference between building a large amount of money, and making very little money.

    11-Jan-2019 01:23 PM

    Others should go around bad mouthing their spouse basically turning everyone against them, while at the same time seeking advice.

    There never seems to be enough time or energy with all the unpacking, meetings, transporting of babies, and more
    that has been going on. Filipina ladies are not sneaky about
    this idea simply because they let their family especially their parents find out about their decision.

  • poker 99
    11-Jan-2019 02:37 PM

    thank you for information

  • poker 99
    11-Jan-2019 02:38 PM

    good artikel!

  • viagra
    11-Jan-2019 02:39 PM

    Definitely believe that that you said. Your favourite reason seemed to be on the internet
    the easiest factor to be mindful of. I say to you, I definitely get irked even as other folks consider worries that
    they plainly don't recognize about. You controlled to hit the nail upon the highest and outlined out the whole thing without
    having side-effects , people could take a signal.
    Will likely be again to get more. Thank you viagra

  • Karin
    11-Jan-2019 03:37 PM

    I benefit from checking your web sites. Thank you so much!

    Take a look at my website -Really

  • Nichole
    11-Jan-2019 03:43 PM

    Thank you so much! This is an superb webpage.

    Visit my web site:Simply just

  • nội thất phòng khách nhà cấp 4
    11-Jan-2019 04:02 PM

    Những đơn vị có nhà xưởng sản xuất nội thất.

    11-Jan-2019 04:08 PM

    Thank you so much for sharing this post, I appreciate your work.

    11-Jan-2019 04:09 PM

    It is amazing post, i am really impressed of your post, its really useful. Thank you for sharing This article.

    11-Jan-2019 04:10 PM

    Thanks for sharing this amazing information.

    11-Jan-2019 04:11 PM

    Great Article, very helpful, i appreciate you hard working.

  • ルイヴィトン ダミエバッグ
    11-Jan-2019 04:34 PM

    Interesting blog! Is your theme custom made or did you download
    it from somewhere? A design like yours with a few simple tweeks would really make my blog
    stand out. Please let me know where you got your design. Appreciate

Leave Comments

Captcha Image
Trackback Link
Post has no trackbacks.

Why Choose AJ's Full House

We are a Atlanta based digital marketing and solution provider. Our focus is based on delivering high quality solutions and services to build our clients businesses and brands by making them more visible to their target audience.

Find Out Why Our Clients Choose Us