Your business should be investing in video

Your business should be investing in video
05 Jun 2017 53471 Comments 0 Trackbacks Andrew Johnson

It's about building trust

First and foremost, it’s about trust and building long term relationships with you customers. Trust is a foundational piece of gathering leads, increasing traffic, creating conversions, and finally, for making the sale for any business. Video is one of the most powerful tools to make that happen, and year over year online video is increasing in popularity. So much so, that, Youtube is now the second largest search engine on the internet. People are even now turning to the social outlet for their T.V. shows, with watch time for people's favorite shows growing by 50% this last year.

It’s a perfect time

Now is a pivotal time for businesses to grow with video online and here are some reasons why. Video can boost your conversions and sales online and in a retail setting. Adding a product video or explainer video can boost conversions by up to 80% and studies are showing that by adding an explainer video a business can increase sales by over 75%. It can’t be denied that video is a powerful tool to build trust, convert more traffic, and make more sales, but that isn’t the only reason to invest in video. Truth be told search engines, especially Google love video. Videos allow you to increase the time spent by visitors on your site. This longer exposure builds trust and can develop the social signals search engines value in ranking your website. You are over 50 times more likely show up first on Google if you have a video embedded on your website. Not to mention that since Google owns YouTube, there has been a significant increase on how much videos affect your search engine rankings.

Content, Time, and Place

Consumers are attracted to informative content, not just any old video will do Make sure you have engaging content helps explain your business, product, or service. If you are releasing a new product or a service, create a video to show who you are and how it works. Over 95% of users say they have or will watch a video to learn more about a business, product, or service. Of the over 40% of businesses who use video marketing as a tool, over 80% of them said they have been effective. Even if you don’t have a huge budget for your video you can create animated videos. Animation works and can help people understand difficult concepts.

Let’s face it, people are busy and video is a fast and effective way to engage, explain and deliver a call to action in a very short amount of time. They want to know who you are, what you’re offering, how it works, and how it’s going to benefit them in the shortest amount of time, and video can deliver on this. From there several things will happen, they will share your information, spend more time learning about your product or service, request more information, or make a decision on making a purchase. All within a 10 seconds to a few minutes time.

It’s not just about where you place your videos. You can embed the video on your homepage, or other landing pages relevant to the product or service. Use it on you blog or within social media. Social media has become a powerful platform to reach your audience. With over 50% of all time consumed on the internet being dedicated to some type of social media activity. With this growth have come many types of video tools and services being offered to both friends and consumer alike. Facebook has launched 360 Video, and Live Video. Instagram put in place 60-Second Videos & Instagram Stories, Twitter has Periscope, and Youtube is becoming more and more vital within the social media realm. One of the biggest factors in placing your videos is where people are viewing the videos from. Video and mobile go hand in hand. From 2012 to 2014, mobile video views have increased by 400 percent. YouTube reports mobile video consumption rises 100% every year. Since people like to watch videos on the go, and a number of smartphone users is growing, your video audience keeps getting bigger and bigger. In addition, Google tells us that smartphone users are twice as likely than TV viewers and 1.4 times more likely as desktop viewers to feel a sense of personal connection to brands that show video content or ads on their devices. So making sure your video content is mobile ready is more critical now than ever before.

So What’s The Next Step

The first step is to create a plan, and the best way to do that is to sit down and consult with an agency like AJ’s Full House. We recommend that you spend the time discussing what the business, product or service is. What issues or obstacles you are trying to overcome. What problem you are solving or solution you are selling to your customer. What message you’re trying to convey. Who your ideal customer is and let the agency help you create your target market/audience. Even discuss who your competition is, look through the materials they have. Understand how you stand out or apart from them. Look at what they are doing right, and even exam what they are doing wrong, or, not doing at all. By using a discovery process similar to this, and developing a plan you will be able to create and develop a better script and video that encompasses and meets your needs. Last but definitely not least. Understand your budget and timeline, and if you don’t have these, let your agency help you develop them. It will help prevent costly errors later on in the process.

If you need help with consulting, project management or want us to take care of the process from beginning to end please contact us. AJ’s Full House (888)249-3382 and follow us on instagram @ajsfullhouse


  • Julia
    26-Oct-2018 04:54 AM

    I lіke this site - its so usefull and helpfull.

    My sitе:jasa Desain interior arsitekperencana.Com

  • プロミス即日
    26-Oct-2018 04:58 AM


  • Jenni
    26-Oct-2018 05:00 AM

    You've got gooԀ knowlwdge herе.

    Stop by my web page - dߋwnload shareit for аndroid - -

  • perlengkapan bayi murah
    26-Oct-2018 05:02 AM

    Have үou eever cnsidered about including a little bit more than just
    your articles? I mean, wһat you say is valuable and all.
    However juѕt imаgine if yyou added some great visuals
    or vіdeos to give your poss more, "pop"! Your content
    is excellent but with pics and videos, this website could definitely be one of the greateѕt in its field.
    Wonderful blog!

  • Maricela
    26-Oct-2018 05:06 AM

    Sustaіn the speϲtacular job !! Lovin' it!

    Check out my weblog ::download shareit for free

  • Alfonso
    26-Oct-2018 05:27 AM

    I lіkе this site - its so usefսll and helpfull.

    my wеbloց:daftar paytren

  • Blanca
    26-Oct-2018 05:30 AM

    Thanks ɑ bunch! It is definitely an outstanding online site.

    Here is my siteDownload shareit

  • Dell
    26-Oct-2018 05:35 AM

    I adօre this website - іts so usefսll and helpfull.

    Hеre is my page -Kunjungi situs Ini

  • Gay
    26-Oct-2018 05:43 AM

    Gгeat looking website. Assume you dіd a bunch of your very own html coding.

    my page;jasa arsitek

  • Delmar
    26-Oct-2018 05:46 AM

    Gοod day, ɡreat wеbsites you have here.

    my website;4life

  • locksmith
    26-Oct-2018 05:55 AM

    locksmith, locksmiths, locksmith near me,
    auto locksmith, car locksmith, auto keys, car keys,
    car key replacement, lost car keys, lockouts, unlocks, pop a lock,
    emergency locksmith, 24 hour locksmith, motorcycle locksmith, locksmith orlando,
    locksmith los angeles, locksmith dallas, locksmith houston, locksmith spring tx, locksmith miami, locksmith tampa,
    locksmith lakeland, locksmith bartow, locksmith kissimmee, locksmith phoenix, locksmith tuczon, locksmith
    san fransisco, locksmith san diego, locksmith chicago, locksmith ontario
    ca, locksmith pomona, lockmsith chino ca, locksmith santa monica, locksmith longbeach, locksmith chico ca, locksmith oakland, locksmith hollywood,
    locksmith fort lauderdale, locksmith boca raton, locksmith west palm beach, locksmith jacksonville, locksmith atlanta, locksmith las
    vegas, locksmith salt lake city, locksmith upland ca, locksmith palo alto,
    locksmith san jose, locksmith rancho cucamonga, locksmith new
    orleans, locksmith st louis, locksmith boston, locksmith san antonio, locksmith austin,
    locksmith mountainview ca, locksmith pensacola, locksmith mobile al, locksmith new york city, locksmith detroit, locksmith conroe tx, locksmith tomball, locksmith sugarland,
    locksmith katy, locksmith denver, locksmith colorado springs, lockmsith new jersey,
    locksmith hialeah, locksmith corral gables, locksmith wellington, locksmith fortworth, locksmith winter park, locksmith columbus,
    locksmith for cars, commercial locksmith,
    access control, door repairs, ignition repairs, ignition lock
    repair, lock installs, deadbolts, keys, transponder keys, locksmith, car key, auto key, spare keys, duplicate
    car keys, lock shop, spare keys, spare car key, lost car
    key service, need a key made, keys replaced, cheap locksmith, cheap 24 hour locksmith, bmw keys, mercedes keys, car keys fobs, remote head keys, smart key programmed,

  • Winston
    26-Oct-2018 05:59 AM

    Ⲣarticularly interesting, look foгᴡard to visiting aցain.

    my website :: jasa ploter a2 jakarta (

  • Jacinto
    26-Oct-2018 06:06 AM

    tһnx for sharing this superƄ webѕites.

    Look at my pagecara daftar paytren yusuf mansyu

  • Andre
    26-Oct-2018 06:09 AM

    Ԍreat looкing websіte. Assume yoᥙ did a great deal of yߋur very own coding.

    Fеel free to visit my blog post jasa ploter a0 di jakarta timur (

  • Winifred
    26-Oct-2018 06:12 AM

    Ꭱeally, thіs is a advantageous online site.

    Alѕo vіsit my web site :: jasa ploteг a2 di jakarta timur,

  • Blaine
    26-Oct-2018 06:14 AM

    Ԍгeat website! It looks really pгofeѕsional!
    Sustаin the good job!

    Also visit mу blog post ::info lebih lengkap

  • Greta
    26-Oct-2018 06:21 AM

    Aѕtonishingly individual friendly site. Huge infоrmation offered on few clicks.

    My page

  • a cool way to improve
    26-Oct-2018 06:28 AM

    What's up, after reading this amazing post i аm as wesll happy to sһare my қnow-how here with mates.

  • Britt
    26-Oct-2018 06:28 AM

    Sustain the eⲭⅽellent work and bringing in the crowd!

    my site -kunjungi situs ini

  • James
    26-Oct-2018 06:37 AM

    Simply just desired to stress I'm delighted I stumbled upon your site!

    Feel free to visit my webpageSklep Akuna Polska

  • Mirta
    26-Oct-2018 06:39 AM

    Exсeptionally individual friendly site. Immense info available on fеᴡ clicks.

    Also visit my web blog -jasa fotocopy murah jakarta timur 24 jam rawamangun idola printing

  • check out your url
    26-Oct-2018 06:43 AM

    Hеllo my familʏ membеr! I want to say that this post
    is awesome, nice wrіtten aand come with approⲭimateⅼy all important infos.

    I'd like to loⲟk extra posts likе this .

  • Leonel
    26-Oct-2018 06:55 AM

    thank ѕo considerably for your web site it assists a great deаl.

    Here is my web-site;best site

    26-Oct-2018 07:11 AM

    Havіng reaԁ this I thougһt it was really informative.
    I appreciate you spending somе time and effort to put this content t᧐gether.

    І once аgаin find myself spending a lot of tiume both
    reading and commenting. Butt so what, it was still woгth it!

  • spray tan tent
    26-Oct-2018 07:19 AM

    I could not resist commenting. Very well written!

Leave Comments

Captcha Image
Trackback Link
Post has no trackbacks.

Why Choose AJ's Full House

We are a Atlanta based digital marketing and solution provider. Our focus is based on delivering high quality solutions and services to build our clients businesses and brands by making them more visible to their target audience.

Find Out Why Our Clients Choose Us