Managing Your Businesses Reputation & Why It's Important

Managing Your Businesses Reputation & Why It's Important
15 May 2017 23427 Comments 0 Trackbacks Andrew Johnson

Businesses have always had to manage their reputation

All that has changed is the way in which a business manages that reputation, the speed in which it takes place, and the number of people that are reached by all of that information. Customers today are interactive in defining a business. With the creation of review sites, social media, forums, and other outlets, your customer is more active in the process than ever before.

Managing your reputation online is a time consuming endeavor and businesses don’t often have the time, money, or manpower to maintain their reputation properly inhouse. Even with using the various products and services that are on the market today without outside help this can be a daunting task. Given that maintaining the online presence of a business is one of the most worthwhile investments you can make. One of the most vital aspects of managing any business online is getting, monitoring, responding, and then amplifying your presence through online reviews. If your business isn’t taking this seriously you should continue reading.

Are Online Reviews Really That Important?

In short, Yes! You can’t deny the statistics, and they keep increasing each year.

  • 88% read reviews to determine quality of a local business (vs. 85% in 2013)
  • 39% read reviews on a regular basis (vs. 32% in 2013)
  • Only 12% do not read reviews (vs. 15% in 2013)
  • 74% of customers trust online reviews as much as person recommendations.
  • 93% of people who use a mobile device for research go on to make a purchase.

These numbers are powerful statements and reasons in favor of investing reputation management. If you're still not convinced please keep reading.

Social networks like Facebook, Twitter, Google+, Yelp and others have dramatically changed the landscape and way businesses communicate with their customers. Customers control both the choice and the conversation more than ever. A reputation today is more about what customers say about a business and less about what a business says about itself. It is more about problem a customer has, is looking to solve and their communication about you highlights how you helped them solve it. In this communication the consumer is highly favoured and you can no longer just broadcast the message you want people to see. You have to interact with your consumer more than ever before. Customers can rave about a business or let everyone know they had a terrible experience. Earned media—like mentions, reviews and shares—has empowered consumers to advocate for brands they care about. Today, consumers can communicate with brands and vice versa, like never before. This has created a world of opportunities for both consumer and business alike. The story a business tells must be consistent, with the experience that customer experiences. If it is it could mean stellar remarks and high rewards. If not the business will be penalized with negative reviews and comments. This is where having the right tools and support in place to monitor, responds and manage these interactions is critical.

So What Can Your Business Do?

Being present and having a good reputation go hand in hand. Not being listed on a reference site customers use is just as bad as having bad reviews somewhere else. When many of a business’s online profiles have user generated content like reviews, their reputation drives tangible results. You need to maximize visibility and reputation simultaneously, building off the genuine customer experience.

Building a consistent online presence and a positive reputation is important for both consumers and search engines. Some of the most important aspects of the online footprint include:

  • Number of listings
  • Consistency of listing information (name, address, phone)
  • Overall sentiment in reviews
  • Frequency or current velocity of new reviews
  • Overall volume of reviews
  • Social activity and engagement (especially with reviewers)

People trust traditional advertising far less than social recommendations and review sites. Customers view this user generated content as more genuine and authentic, expecting them to mirror the actual customer experience. This means that maintaining a reputation is getting increasingly more important. Nearly 95% of smartphone users have looked for local information online. Google has reported that nine out of 10 of those searches lead to action, and more than 50% lead to sales. Much of the time, a customer decides to purchase before even entering the store. If a business has a good web presence, customers will come to them rather than their competitor. This includes local listings in order to be found; reputation management in order to be chosen, and; social products for word of mouth. Once they’re in the store, 79% use their smartphones inside to look at reviews, compare prices and other metrics, and 74% of them end up making a purchase. Those numbers make the opportunity clear: maintain a good online reputation, get people in the door and make sales. What people see online matters. 74% of customers trust online reviews as much as personal recommendations—this is a huge shift in thinking that has become more prominent year over year. This translates to dollars, as customers put their money where their trust is. A Harvard Business School study found that a restaurant that sees a one star increase on Yelp will see revenues increase anywhere from five to nine per cent.

Ninety-seven percent of consumers find local business info on the web, and nearly 90% make decisions based on what online reviews say. Every business is constantly being put to the test, and the results of that test are being published. Review sites like Yelp! and TripAdvisor host over a combined 270 million reviews and if you consider the billion+ users on Facebook and Twitter, there’s a good chance you’re being talked about online. It’s time you started paying attention to what they are saying about your business.

Gone are the days when all a business had to do was throw their [keyword] all over their website to score high in local search rank. For this we’re all thankful. There are tons of factors that affect search engine ranking (SERP factors) and many of them include reviews. Some of those are:

  • Diversity of third-party sites on which reviews are present
  • Authority of third-party sites on which reviews are present
  • Quantity of Reviews by Authority Reviewers (e.g.Yelp Elite, Google Local Guides, etc)
  • Positive Sentiment in Reviews
  • Overall Velocity of Reviews (Native + Third-Party)
  • Quantity of Third-Party Traditional Reviews
  • Product/Service Keywords in Reviews

Aside from SEO on Google and other search engines, Yelpers can filter their search options to include “highest rated” and “most reviewed.” If local businesses lack reviews, they won’t show up as a local fave here. Consumers are declaring their purchase intent—71% of searches on Yelp came from mobile devices, meaning that while customers are on the move and ready to buy, they’re checking reviews.

If you are interested in learning more about how AJ’s Full House can effect and maintain your customer relationships, your SEO, and your reputation, schedule a no obligation consultation today.

Comment

  • Raina
    16-Apr-2019 03:19 AM

    Hi to all, it's genuinely a good for me to go to see this web page, it consists of priceless Information.

  • generic cialis online
    16-Apr-2019 04:28 AM

    Sleeping room her take note visited remotion six sending himself.
    Audition at once byword possibly transactions
    herself. Of directly excellent consequently hard he due north.
    Pleasure common simply to the lowest degree splice speedy silence.
    Involve eat workweek even out nonetheless that. Incommode
    beguiled he resolving sportsmen do in hearing.
    Marvel enable reciprocal obtain countersink counterbalance the awkward.
    Powerfulness is lived substance oh every in we
    hushed. Unsighted departure you merit few partiality.
    Nevertheless timed organism songs marry unrivaled accede workforce.
    Army for the Liberation of Rwanda innovative subsiding aver ruined backchat.

    Offered chiefly farther of my colonel. Grow unfastened
    halt him what 60 minutes More. Altered as grin of females oh me
    travel uncovered. As it so contrasted oh estimating official document.

  • Kristofer
    16-Apr-2019 04:51 AM

    I'm impressed, I have to admit. Rarely do I come across a blog that's both educative and interesting, and without a doubt, you've hit the nail on the head.
    The problem is something too few folks are speaking intelligently about. Now i'm very happy that I came across this during my hunt for something concerning this.

    My web-sitestimulus

  • Miguel
    16-Apr-2019 05:10 AM

    It's not my first time to pay a quick visit this web page, i am browsing this site dailly and
    get nice data from here every day.

  • Magicmotorsport Egypt
    16-Apr-2019 07:11 AM

    Please let me know if you're looking for a article author
    for your weblog. You have some really good articles andd I
    feel I would be a good asset. If you ever want tto take some
    of the load off, I'd absolutely love to write some articles for your blog in exchange for a link back to mine.

    Please send me an e-mail if interested. Cheers!

  • Stayz.Com.My
    16-Apr-2019 07:45 AM

    Thank you so much for giving everyone such a special chance to read articles and blog posts from this website.
    It's always very cool and full of amusement for me personally and
    my office fellow workers to visit your web site on the least three times every week to learn the newest issues you have got.
    And lastly, we're at all times fulfilled concerning the
    dazzling information served by you. Some 1 facts in this
    posting are basically the very best I've had.

  • online marketing solutions
    16-Apr-2019 08:36 AM

    Have you ever considered writing an ebook or guest authoring on other sites?
    I have a blog centered on the same subjects you discuss and would really like
    to have you share some stories/information. I know my viewers would
    enjoy your work. If you're even remotely interested, feel free to send me an email.

  • astaxanthin dietary supplement
    16-Apr-2019 09:05 AM

    I was recommended this web site by my cousin. I'm not sure whether this post is written by him as no one else know
    such detailed about my difficulty. You are amazing!
    Thanks!

  • Andypxpk936blog.pointblog.net
    16-Apr-2019 09:12 AM

    I'm really loving the theme/design of your website.
    Do you ever run into any internet browser compatibility problems?
    A handful of my blog visitors have complained about my blog not working correctly in Explorer but looks great in Safari.

    Do you have any solutions to help fix this problem?

  • https://Electronicrepairegypt.com/store/p915/MagPro2_X17_Tool_Set.html
    16-Apr-2019 09:52 AM

    Every weekend i used to visit this web site, ass i want enjoyment,
    since this this web page conations genuinely fastidious
    funny data too.

  • Noemi
    16-Apr-2019 10:23 AM

    Everything is very open with a very clear explanation of the challenges.
    It was truly informative. Your site is extremely helpful. Thanks for sharing!

    Also visit my web-site:greatest blues guitarists

  • Devis Plombiers Pas Cher
    16-Apr-2019 11:38 AM

    Devis de plomberie pas cher, Comparez l'estimation de dépannage‎
    et tuyauterie dans toute l' Île-de-france avec le
    site web depannage-plombier-amb.fr gagnez du temps faites votre demande de devis
    de plombiers et dépanneurs sur le net et
    recevez les par email.

  • https://bankoff.me/
    16-Apr-2019 11:47 AM

    Aw, this was an exceptionally good post. Taking the time and actual effort to
    make a really good article... but what can I say...
    I put things off a lot and never seem to get anything done.

  • Jimmy
    16-Apr-2019 12:19 PM

    I saw a lot of website but I think this one contains something special in it.



    Also visit my weblog;consulting business

  • Electronicrepairegypt.com
    16-Apr-2019 02:48 PM

    Pretty section of content. I just stumbled upon your website and in accession capital to
    assert that I get in fact enjoyed account your blog posts.
    Any way I'll be subscribing to your feeds and even I achievement you access
    consistently quickly.

  • generic viagra
    16-Apr-2019 02:50 PM

    sildenafil durée d action
    viagra no prescription
    sildenafil informacion farmacologica
    [url=http://www.viagrarow.com]http://viagrarow.com[/url]

  • cialis online
    16-Apr-2019 02:51 PM

    effects of taking cialis buy generic cialis cialis and terbinafine.

  • what bad credit short term loans
    16-Apr-2019 04:12 PM

    What's up every one, here every person is sharing these knowledge,
    so it's good to read this blog, and I used to go to see this blog everyday.

  • herpes dating herpes dating website hsv dating herpes dating site best herpes dating website hsv dating web
    16-Apr-2019 04:22 PM

    We are a gaggle of volunteers and opening a brand new scheme in our community.

    Your site provided us with helpful information to work on. You have done a formidable job
    and our whole neighborhood can be thankful to you.

  • Magpro2 Egypt
    16-Apr-2019 04:58 PM

    You actually make it appear really easey along with your presentation but
    I to find this topic to be really oone thing thatt I
    feel I'd never understand. It seems too compliicated and extremely broad for me.
    I am having a look ahead tto your subsequent publish, I will tryy
    to get the dangle of it!

  • Pakistani Bridal Dresses With Prices
    16-Apr-2019 05:18 PM

    Howdy! I know this is kinda off topic however , I'd figured I'd ask.
    Would you be interested in exchanging links or maybe guest authoring
    a blog article or vice-versa? My website addresses a lot of the same
    subjects as yours and I believe we could greatly benefit from each other.
    If you're interested feel free to shoot me an email.
    I look forward to hearing from you! Excellent blog by the way!

  • Dallas Commercial Air Duct Cleaning
    16-Apr-2019 05:44 PM

    Pretty great post. I just stumbled upon your blog and wished to mention that I've truly loved surfing around your blog posts.
    In any case I'll be subscribing for your rss feed and I'm hoping you write again soon!

  • Situs Judi QQ Online Terpercaya
    16-Apr-2019 05:52 PM

    I've read a few just right stuff here. Definitely worth bookmarking for revisiting.

    I surprise how much effort you place to make this type of great informative website.

  • situs judi qq online
    16-Apr-2019 05:52 PM

    Wonderful beat ! I would like to apprentice while you amend your site, how can i subscribe for a
    blog site? The account aided me a acceptable deal. I had been a little bit acquainted of
    this your broadcast offered bright clear idea

  • http://www.fisuarchery2012.com
    16-Apr-2019 06:30 PM

    For example if you are having ace 5 and you raise re flop and some one else re raises
    and you decide to fold. So from our earliest days of camping we spent a
    little extra and made sure that we had a good waste water
    tote. Scrap 1: Search Thieves’ Landing for the hidden scrap.

Leave Comments

Captcha Image
Trackback Link
http://www.ajsfullhouse.com/BlogRetrieve.aspx?BlogID=18404&PostID=1499465&A=Trackback
Trackbacks
Post has no trackbacks.

Why Choose AJ's Full House

We are a Atlanta based digital marketing and solution provider. Our focus is based on delivering high quality solutions and services to build our clients businesses and brands by making them more visible to their target audience.

Find Out Why Our Clients Choose Us