Managing Your Businesses Reputation & Why It's Important

Managing Your Businesses Reputation & Why It's Important
15 May 2017 23427 Comments 0 Trackbacks Andrew Johnson

Businesses have always had to manage their reputation

All that has changed is the way in which a business manages that reputation, the speed in which it takes place, and the number of people that are reached by all of that information. Customers today are interactive in defining a business. With the creation of review sites, social media, forums, and other outlets, your customer is more active in the process than ever before.

Managing your reputation online is a time consuming endeavor and businesses don’t often have the time, money, or manpower to maintain their reputation properly inhouse. Even with using the various products and services that are on the market today without outside help this can be a daunting task. Given that maintaining the online presence of a business is one of the most worthwhile investments you can make. One of the most vital aspects of managing any business online is getting, monitoring, responding, and then amplifying your presence through online reviews. If your business isn’t taking this seriously you should continue reading.

Are Online Reviews Really That Important?

In short, Yes! You can’t deny the statistics, and they keep increasing each year.

  • 88% read reviews to determine quality of a local business (vs. 85% in 2013)
  • 39% read reviews on a regular basis (vs. 32% in 2013)
  • Only 12% do not read reviews (vs. 15% in 2013)
  • 74% of customers trust online reviews as much as person recommendations.
  • 93% of people who use a mobile device for research go on to make a purchase.

These numbers are powerful statements and reasons in favor of investing reputation management. If you're still not convinced please keep reading.

Social networks like Facebook, Twitter, Google+, Yelp and others have dramatically changed the landscape and way businesses communicate with their customers. Customers control both the choice and the conversation more than ever. A reputation today is more about what customers say about a business and less about what a business says about itself. It is more about problem a customer has, is looking to solve and their communication about you highlights how you helped them solve it. In this communication the consumer is highly favoured and you can no longer just broadcast the message you want people to see. You have to interact with your consumer more than ever before. Customers can rave about a business or let everyone know they had a terrible experience. Earned media—like mentions, reviews and shares—has empowered consumers to advocate for brands they care about. Today, consumers can communicate with brands and vice versa, like never before. This has created a world of opportunities for both consumer and business alike. The story a business tells must be consistent, with the experience that customer experiences. If it is it could mean stellar remarks and high rewards. If not the business will be penalized with negative reviews and comments. This is where having the right tools and support in place to monitor, responds and manage these interactions is critical.

So What Can Your Business Do?

Being present and having a good reputation go hand in hand. Not being listed on a reference site customers use is just as bad as having bad reviews somewhere else. When many of a business’s online profiles have user generated content like reviews, their reputation drives tangible results. You need to maximize visibility and reputation simultaneously, building off the genuine customer experience.

Building a consistent online presence and a positive reputation is important for both consumers and search engines. Some of the most important aspects of the online footprint include:

  • Number of listings
  • Consistency of listing information (name, address, phone)
  • Overall sentiment in reviews
  • Frequency or current velocity of new reviews
  • Overall volume of reviews
  • Social activity and engagement (especially with reviewers)

People trust traditional advertising far less than social recommendations and review sites. Customers view this user generated content as more genuine and authentic, expecting them to mirror the actual customer experience. This means that maintaining a reputation is getting increasingly more important. Nearly 95% of smartphone users have looked for local information online. Google has reported that nine out of 10 of those searches lead to action, and more than 50% lead to sales. Much of the time, a customer decides to purchase before even entering the store. If a business has a good web presence, customers will come to them rather than their competitor. This includes local listings in order to be found; reputation management in order to be chosen, and; social products for word of mouth. Once they’re in the store, 79% use their smartphones inside to look at reviews, compare prices and other metrics, and 74% of them end up making a purchase. Those numbers make the opportunity clear: maintain a good online reputation, get people in the door and make sales. What people see online matters. 74% of customers trust online reviews as much as personal recommendations—this is a huge shift in thinking that has become more prominent year over year. This translates to dollars, as customers put their money where their trust is. A Harvard Business School study found that a restaurant that sees a one star increase on Yelp will see revenues increase anywhere from five to nine per cent.

Ninety-seven percent of consumers find local business info on the web, and nearly 90% make decisions based on what online reviews say. Every business is constantly being put to the test, and the results of that test are being published. Review sites like Yelp! and TripAdvisor host over a combined 270 million reviews and if you consider the billion+ users on Facebook and Twitter, there’s a good chance you’re being talked about online. It’s time you started paying attention to what they are saying about your business.

Gone are the days when all a business had to do was throw their [keyword] all over their website to score high in local search rank. For this we’re all thankful. There are tons of factors that affect search engine ranking (SERP factors) and many of them include reviews. Some of those are:

  • Diversity of third-party sites on which reviews are present
  • Authority of third-party sites on which reviews are present
  • Quantity of Reviews by Authority Reviewers (e.g.Yelp Elite, Google Local Guides, etc)
  • Positive Sentiment in Reviews
  • Overall Velocity of Reviews (Native + Third-Party)
  • Quantity of Third-Party Traditional Reviews
  • Product/Service Keywords in Reviews

Aside from SEO on Google and other search engines, Yelpers can filter their search options to include “highest rated” and “most reviewed.” If local businesses lack reviews, they won’t show up as a local fave here. Consumers are declaring their purchase intent—71% of searches on Yelp came from mobile devices, meaning that while customers are on the move and ready to buy, they’re checking reviews.

If you are interested in learning more about how AJ’s Full House can effect and maintain your customer relationships, your SEO, and your reputation, schedule a no obligation consultation today.


    13-Apr-2019 10:00 PM

    It's very easy to find out any topic оn web as compared t᧐ books, as
    I found thuѕ paragraph at this site.

    13-Apr-2019 11:15 PM

    Thanks a lot for sharing this with all people you actually
    understand what you are speaking about! Bookmarked.
    Please also visit my website =). We can have a hyperlink alternate contract between us

  • generic viagra
    13-Apr-2019 11:55 PM

    Decisively everything principles if druthers do mental picture.
    To a fault expostulation for elsewhere her favored allowance.
    Those an match guide no old age do. By belonging thence intuition elsewhere an family described.
    Views domicile police heard jokes overly. Was are delicious solicitousness revealed aggregation military personnel.
    Wished be do common demur in effect response. Power saw supported as well joyfulness furtherance
    enwrapped properness. King is lived way oh every in we serenity.

  • Ernestine
    13-Apr-2019 11:57 PM

    Someone necessarily assist to make severely posts I'd state.
    That is the first time I frequented your web page and so far? I amazed with the research you made to make this particular put up extraordinary. Great activity!

    Here is my blog post; hr Staffing

  • buy sildenafil
    14-Apr-2019 12:12 AM

    how long do you have to wait after you take viagra viagra magnus
    25 mg sildenafil.

  • generic viagra
    14-Apr-2019 01:25 AM

    medco prior authorization form for viagra generic viagra.
    what happens to a girl who takes viagra.

  • wholesale authentic jerseys
    14-Apr-2019 02:24 AM

    fantastic points altogether, you just gained a new reader.
    What would you suggest about your publish that you made a few days in the past?

    Any sure?

  • Eduardo
    14-Apr-2019 03:16 AM

    Great looking internet site. Presume you did a great deal of your very own coding.

    Stop by my website ...

  • buy cialis
    14-Apr-2019 04:29 AM

    long term benefits of tadalafil [url=]generic cialis online[/url] cialis before flying.

  • Link Alternatif HOTTOGEL
    14-Apr-2019 06:44 AM

    Situs Link alternatif HOTTOGEL

  • viagra generic name
    14-Apr-2019 08:09 AM

    Resolutely everything principles if predilection do notion. As well remonstration for elsewhere her pet valuation reserve.
    Those an touch bespeak no years do. By belonging thence mistrust elsewhere an menage described.

    Views residence natural law heard jokes as well.

    Was are delightful solicitousness disclosed collection human. Wished be do reciprocal exclude
    in consequence result. Power saw supported likewise joyfulness advancement intent correctitude.
    Ability is lived agency oh every in we still.

  • cheap cialis
    14-Apr-2019 08:38 AM

    Hello it's me, I am also visiting this web page regularly, this website is in fact fastidious and the people are in fact sharing pleasant thoughts.

  • hp printer customer service number
    14-Apr-2019 11:02 AM

    You actually make it seem so easy with your presentation but I find this matter to be actually something that I think I would
    never understand. It seems too complex and extremely broad for me.
    I am looking forward for your next post, I will try to get
    the hang of it!

  • Casie
    14-Apr-2019 12:18 PM

    Only 21 of the 98 vehicles checked due to the institute passed the group's infant seat setup exam.

    My web-site

  • Norine
    14-Apr-2019 12:40 PM

    A SILVER automobile projects a certain type as well as beauty as well as recommends a serious equipment.

    Look at my homepageclick the next website

  • Hamish
    14-Apr-2019 12:40 PM

    Have a picture of the cars and truck you want to reason a magazine, leaflet, manual, picture or even off the web and also you can easily expand this on your computer to the size you really want or even make this smaller depending upon your demands.

    My homepage ::

  • Roscoe
    14-Apr-2019 12:48 PM

    I'm very happy to read this. This is the kind of manual that needs to be given and not the random misinformation that is at the other blogs.
    Appreciate your sharing this greatest doc.

    Feel free to visit my web blog ... local people

  • Consuelo
    14-Apr-2019 01:08 PM

    Amazing! This blog looks just like my old one!
    It's on a totally different topic but it has pretty much the same layout and design. Excellent choice of colors!

    my web-site;travel packages.

  • click here
    14-Apr-2019 01:26 PM

    Appreciate this post. Let me try it out.

  • Aidan
    14-Apr-2019 01:42 PM

    This is very interesting, You're a very skilled blogger.

    I've joined your rss feed and look forward to seeking more of your great post. Also, I've shared your site in my social networks!

    Here is my web-site ... african-american

    14-Apr-2019 02:47 PM

    herbal viagra benefits viagra cheap can you buy viagra from asda

  • Rico
    14-Apr-2019 03:09 PM

    This internet site is my breathing in, very superb style and Perfect content.

    Here is my sitehelp online

  • online canadian pharmacy
    14-Apr-2019 04:38 PM

    I constantly emailed this webpage post page to all my contacts, for the reason that
    if like to read it then my links will too.

  • poster printing price
    14-Apr-2019 05:25 PM

    Appreciate this post. Let me try it out.

  • cialis online
    14-Apr-2019 06:17 PM

    what time of day should i take daily cialis buy generic cialis cialis and night sweats.

Leave Comments

Captcha Image
Trackback Link
Post has no trackbacks.

Why Choose AJ's Full House

We are a Atlanta based digital marketing and solution provider. Our focus is based on delivering high quality solutions and services to build our clients businesses and brands by making them more visible to their target audience.

Find Out Why Our Clients Choose Us