Managing Your Businesses Reputation & Why It's Important

Managing Your Businesses Reputation & Why It's Important
15 May 2017 25095 Comments 0 Trackbacks Andrew Johnson

Businesses have always had to manage their reputation

All that has changed is the way in which a business manages that reputation, the speed in which it takes place, and the number of people that are reached by all of that information. Customers today are interactive in defining a business. With the creation of review sites, social media, forums, and other outlets, your customer is more active in the process than ever before.

Managing your reputation online is a time consuming endeavor and businesses don’t often have the time, money, or manpower to maintain their reputation properly inhouse. Even with using the various products and services that are on the market today without outside help this can be a daunting task. Given that maintaining the online presence of a business is one of the most worthwhile investments you can make. One of the most vital aspects of managing any business online is getting, monitoring, responding, and then amplifying your presence through online reviews. If your business isn’t taking this seriously you should continue reading.

Are Online Reviews Really That Important?

In short, Yes! You can’t deny the statistics, and they keep increasing each year.

  • 88% read reviews to determine quality of a local business (vs. 85% in 2013)
  • 39% read reviews on a regular basis (vs. 32% in 2013)
  • Only 12% do not read reviews (vs. 15% in 2013)
  • 74% of customers trust online reviews as much as person recommendations.
  • 93% of people who use a mobile device for research go on to make a purchase.

These numbers are powerful statements and reasons in favor of investing reputation management. If you're still not convinced please keep reading.

Social networks like Facebook, Twitter, Google+, Yelp and others have dramatically changed the landscape and way businesses communicate with their customers. Customers control both the choice and the conversation more than ever. A reputation today is more about what customers say about a business and less about what a business says about itself. It is more about problem a customer has, is looking to solve and their communication about you highlights how you helped them solve it. In this communication the consumer is highly favoured and you can no longer just broadcast the message you want people to see. You have to interact with your consumer more than ever before. Customers can rave about a business or let everyone know they had a terrible experience. Earned media—like mentions, reviews and shares—has empowered consumers to advocate for brands they care about. Today, consumers can communicate with brands and vice versa, like never before. This has created a world of opportunities for both consumer and business alike. The story a business tells must be consistent, with the experience that customer experiences. If it is it could mean stellar remarks and high rewards. If not the business will be penalized with negative reviews and comments. This is where having the right tools and support in place to monitor, responds and manage these interactions is critical.

So What Can Your Business Do?

Being present and having a good reputation go hand in hand. Not being listed on a reference site customers use is just as bad as having bad reviews somewhere else. When many of a business’s online profiles have user generated content like reviews, their reputation drives tangible results. You need to maximize visibility and reputation simultaneously, building off the genuine customer experience.

Building a consistent online presence and a positive reputation is important for both consumers and search engines. Some of the most important aspects of the online footprint include:

  • Number of listings
  • Consistency of listing information (name, address, phone)
  • Overall sentiment in reviews
  • Frequency or current velocity of new reviews
  • Overall volume of reviews
  • Social activity and engagement (especially with reviewers)

People trust traditional advertising far less than social recommendations and review sites. Customers view this user generated content as more genuine and authentic, expecting them to mirror the actual customer experience. This means that maintaining a reputation is getting increasingly more important. Nearly 95% of smartphone users have looked for local information online. Google has reported that nine out of 10 of those searches lead to action, and more than 50% lead to sales. Much of the time, a customer decides to purchase before even entering the store. If a business has a good web presence, customers will come to them rather than their competitor. This includes local listings in order to be found; reputation management in order to be chosen, and; social products for word of mouth. Once they’re in the store, 79% use their smartphones inside to look at reviews, compare prices and other metrics, and 74% of them end up making a purchase. Those numbers make the opportunity clear: maintain a good online reputation, get people in the door and make sales. What people see online matters. 74% of customers trust online reviews as much as personal recommendations—this is a huge shift in thinking that has become more prominent year over year. This translates to dollars, as customers put their money where their trust is. A Harvard Business School study found that a restaurant that sees a one star increase on Yelp will see revenues increase anywhere from five to nine per cent.

Ninety-seven percent of consumers find local business info on the web, and nearly 90% make decisions based on what online reviews say. Every business is constantly being put to the test, and the results of that test are being published. Review sites like Yelp! and TripAdvisor host over a combined 270 million reviews and if you consider the billion+ users on Facebook and Twitter, there’s a good chance you’re being talked about online. It’s time you started paying attention to what they are saying about your business.

Gone are the days when all a business had to do was throw their [keyword] all over their website to score high in local search rank. For this we’re all thankful. There are tons of factors that affect search engine ranking (SERP factors) and many of them include reviews. Some of those are:

  • Diversity of third-party sites on which reviews are present
  • Authority of third-party sites on which reviews are present
  • Quantity of Reviews by Authority Reviewers (e.g.Yelp Elite, Google Local Guides, etc)
  • Positive Sentiment in Reviews
  • Overall Velocity of Reviews (Native + Third-Party)
  • Quantity of Third-Party Traditional Reviews
  • Product/Service Keywords in Reviews

Aside from SEO on Google and other search engines, Yelpers can filter their search options to include “highest rated” and “most reviewed.” If local businesses lack reviews, they won’t show up as a local fave here. Consumers are declaring their purchase intent—71% of searches on Yelp came from mobile devices, meaning that while customers are on the move and ready to buy, they’re checking reviews.

If you are interested in learning more about how AJ’s Full House can effect and maintain your customer relationships, your SEO, and your reputation, schedule a no obligation consultation today.

Comment

  • Ross
    13-Feb-2019 03:23 PM

    I like this website because so much utile stuff on here :D.



    Also visit my homepage;make fast easy money online

  • the best free porn sites
    13-Feb-2019 04:02 PM

    I've been exploring for a little for any high-quality articles or weblog posts on this kind
    of space . Exploring in Yahoo I eventually stumbled upon this
    web site. Studying this info So i'm happy to express that I have
    a very just right uncanny feeling I came upon just what I needed.
    I so much surely will make certain to don?t forget this web site and
    provides it a glance regularly.

  • Deandre
    13-Feb-2019 04:42 PM

    I am actually grateful to the holder of this website who has shared this fantastic piece of writing at at this time.



    Look into my web site;birthday celebration provides

  • Hunter
    13-Feb-2019 04:52 PM

    There is obviously a bunch to identify about this. I believe you made certain good points in features also.


    Feel free to surf to my weblog -Custom Orthotics

  • Renan Batista Silva
    13-Feb-2019 06:15 PM

    I am extremely impressed with your writing skills and also with
    the layout on your weblog. Is this a paid theme or did you customize it yourself?
    Either way keep up the nice quality writing, it
    is rare to see a nice blog like this one these
    days.

  • Click for parents
    13-Feb-2019 06:26 PM

    Have you ever considered about including a little bit more than just your articles?
    I mean, what you say is fundamental and everything. But just imagine if you added some great photos or videos
    to give your posts more, "pop"! Your content is excellent but with
    pics and videos, this blog could undeniably be one of the greatest in its field.

    Great blog!

  • Clenbutrol
    13-Feb-2019 07:37 PM

    Very interesting info!Perfect just what I was searching for!

  • Online Fast Easy
    13-Feb-2019 07:37 PM

    Great weblog right here! Also your web site so much
    up fast! What host are you the usage of? Can I am getting your affiliate link on your host?
    I wish my site loaded up as quickly as yours lol

  • Zeta White Skin Care
    13-Feb-2019 07:42 PM

    This design is incredible! You definitely know how to keep
    a reader amused. Between your wit and your videos,
    I was almost moved to start my own blog (well, almost...HaHa!)
    Wonderful job. I really loved what you had to say, and more than that, how
    you presented it. Too cool!

  • Sammie
    13-Feb-2019 09:32 PM

    Heya i'm for the first time here. I found this board and I find It really useful & it helped me
    out a lot. I hope to give something back and aid others like you
    aided me.

  • Rodrigo Branco
    13-Feb-2019 09:56 PM

    My partner and I stumbled over here from a different page and thought I might as well check things out.
    I like what I see so now i'm following you. Look forward to looking
    into your web page yet again.

  • andrew charles jenner
    13-Feb-2019 10:05 PM

    An outstanding share! I've just forwarded this onto
    a friend who has been conducting a little research on this.
    And he actually ordered me breakfast because I stumbled upon it for him...
    lol. So allow me to reword this.... Thanks for the meal!!
    But yeah, thanx for spending the time to discuss this issue
    here on your web site.

  • carlesse
    13-Feb-2019 11:52 PM

    What's up, of course this post is really good and I have learned lot of things from it regarding blogging.
    thanks.

  • excimer laser gas
    14-Feb-2019 12:14 AM

    Hi there everyone, it's my first pay a quick visit at this website, and paragraph is really fruitful in support of me, keep up posting these types
    of content.

  • tanning mom porn
    14-Feb-2019 01:52 AM

    Hello, Neat post. There is an issue together with your web site in web explorer,
    could check this? IE still is the market leader and a
    huge component to folks will leave out your magnificent writing due to this problem.

  • best website For shoes
    14-Feb-2019 02:03 AM

    Hiya! I know this is kinda off topic but I'd figured I'd ask.
    Would you be interested in trading links or maybe
    guest authoring a blog article or vice-versa? My blog discusses
    a lot of the same subjects as yours and I believe we could greatly benefit from each other.
    If you happen to be interested feel free to shoot me an email.
    I look forward to hearing from you! Excellent blog by the way!

  • VI CURVE TESTER
    14-Feb-2019 03:27 AM

    Hi, this weekend is fastidious designed for me,
    because this point in time i am reading this wonderful
    informative paragraph here at my home.

  • Adnvcd Test Testosterone Booster
    14-Feb-2019 04:33 AM

    I got what you intend, regards for posting. Woh I am happy to
    find this website through google.

  • Randi
    14-Feb-2019 04:45 AM

    [/IMAGE]

    Also visit my blog ... pick winning lottery

  • 바둑이사이트
    14-Feb-2019 05:12 AM

    Thanks for sharing your thoughts on 바둑이게임.
    Regards

  • chandigarhescorts
    14-Feb-2019 05:21 AM

    If you are alone and want female companionship then Henny is available to assist you in all manner . She provides you best Hot , Independent , High Profile Escorts service in Chandigarh to our customers so that they Feel an amazing Experience with us .

  • Indian Chaturbate
    14-Feb-2019 05:35 AM

    What's up Dear, are you truly visiting this site on a regular basis, if so after that you will definitely obtain fastidious knowledge.

  • viagrauga.com
    14-Feb-2019 05:35 AM

    sildenafil and the risk of stroke pills for sale http://www.viagrauga.com/ viagra
    and cialis for sale in canada what does sildenafil do to a healthy man

  • formspapers Online
    14-Feb-2019 06:07 AM

    Hi there! This is kind of off topic but I need some guidance from an established blog.
    Is it difficult to set up your own blog? I'm not very techincal but I can figure things out pretty quick.
    I'm thinking about making my own but I'm not sure where to start.
    Do you have any tips or suggestions? With thanks

  • Chauncey
    14-Feb-2019 06:18 AM

    Its such as you learn my thoughts! You appear to understand so
    much approximately this, like you wrote the e-book in it or something.
    I believe that you can do with a few p.c. to force the message house a bit, but instead of that, this is fantastic blog.
    An excellent read. I will definitely be back.

Leave Comments

Captcha Image
Trackback Link
http://www.ajsfullhouse.com/BlogRetrieve.aspx?BlogID=18404&PostID=1499465&A=Trackback
Trackbacks
Post has no trackbacks.

Why Choose AJ's Full House

We are a Atlanta based digital marketing and solution provider. Our focus is based on delivering high quality solutions and services to build our clients businesses and brands by making them more visible to their target audience.

Find Out Why Our Clients Choose Us