Managing Your Businesses Reputation & Why It's Important

Managing Your Businesses Reputation & Why It's Important
15 May 2017 25095 Comments 0 Trackbacks Andrew Johnson

Businesses have always had to manage their reputation

All that has changed is the way in which a business manages that reputation, the speed in which it takes place, and the number of people that are reached by all of that information. Customers today are interactive in defining a business. With the creation of review sites, social media, forums, and other outlets, your customer is more active in the process than ever before.

Managing your reputation online is a time consuming endeavor and businesses don’t often have the time, money, or manpower to maintain their reputation properly inhouse. Even with using the various products and services that are on the market today without outside help this can be a daunting task. Given that maintaining the online presence of a business is one of the most worthwhile investments you can make. One of the most vital aspects of managing any business online is getting, monitoring, responding, and then amplifying your presence through online reviews. If your business isn’t taking this seriously you should continue reading.

Are Online Reviews Really That Important?

In short, Yes! You can’t deny the statistics, and they keep increasing each year.

  • 88% read reviews to determine quality of a local business (vs. 85% in 2013)
  • 39% read reviews on a regular basis (vs. 32% in 2013)
  • Only 12% do not read reviews (vs. 15% in 2013)
  • 74% of customers trust online reviews as much as person recommendations.
  • 93% of people who use a mobile device for research go on to make a purchase.

These numbers are powerful statements and reasons in favor of investing reputation management. If you're still not convinced please keep reading.

Social networks like Facebook, Twitter, Google+, Yelp and others have dramatically changed the landscape and way businesses communicate with their customers. Customers control both the choice and the conversation more than ever. A reputation today is more about what customers say about a business and less about what a business says about itself. It is more about problem a customer has, is looking to solve and their communication about you highlights how you helped them solve it. In this communication the consumer is highly favoured and you can no longer just broadcast the message you want people to see. You have to interact with your consumer more than ever before. Customers can rave about a business or let everyone know they had a terrible experience. Earned media—like mentions, reviews and shares—has empowered consumers to advocate for brands they care about. Today, consumers can communicate with brands and vice versa, like never before. This has created a world of opportunities for both consumer and business alike. The story a business tells must be consistent, with the experience that customer experiences. If it is it could mean stellar remarks and high rewards. If not the business will be penalized with negative reviews and comments. This is where having the right tools and support in place to monitor, responds and manage these interactions is critical.

So What Can Your Business Do?

Being present and having a good reputation go hand in hand. Not being listed on a reference site customers use is just as bad as having bad reviews somewhere else. When many of a business’s online profiles have user generated content like reviews, their reputation drives tangible results. You need to maximize visibility and reputation simultaneously, building off the genuine customer experience.

Building a consistent online presence and a positive reputation is important for both consumers and search engines. Some of the most important aspects of the online footprint include:

  • Number of listings
  • Consistency of listing information (name, address, phone)
  • Overall sentiment in reviews
  • Frequency or current velocity of new reviews
  • Overall volume of reviews
  • Social activity and engagement (especially with reviewers)

People trust traditional advertising far less than social recommendations and review sites. Customers view this user generated content as more genuine and authentic, expecting them to mirror the actual customer experience. This means that maintaining a reputation is getting increasingly more important. Nearly 95% of smartphone users have looked for local information online. Google has reported that nine out of 10 of those searches lead to action, and more than 50% lead to sales. Much of the time, a customer decides to purchase before even entering the store. If a business has a good web presence, customers will come to them rather than their competitor. This includes local listings in order to be found; reputation management in order to be chosen, and; social products for word of mouth. Once they’re in the store, 79% use their smartphones inside to look at reviews, compare prices and other metrics, and 74% of them end up making a purchase. Those numbers make the opportunity clear: maintain a good online reputation, get people in the door and make sales. What people see online matters. 74% of customers trust online reviews as much as personal recommendations—this is a huge shift in thinking that has become more prominent year over year. This translates to dollars, as customers put their money where their trust is. A Harvard Business School study found that a restaurant that sees a one star increase on Yelp will see revenues increase anywhere from five to nine per cent.

Ninety-seven percent of consumers find local business info on the web, and nearly 90% make decisions based on what online reviews say. Every business is constantly being put to the test, and the results of that test are being published. Review sites like Yelp! and TripAdvisor host over a combined 270 million reviews and if you consider the billion+ users on Facebook and Twitter, there’s a good chance you’re being talked about online. It’s time you started paying attention to what they are saying about your business.

Gone are the days when all a business had to do was throw their [keyword] all over their website to score high in local search rank. For this we’re all thankful. There are tons of factors that affect search engine ranking (SERP factors) and many of them include reviews. Some of those are:

  • Diversity of third-party sites on which reviews are present
  • Authority of third-party sites on which reviews are present
  • Quantity of Reviews by Authority Reviewers (e.g.Yelp Elite, Google Local Guides, etc)
  • Positive Sentiment in Reviews
  • Overall Velocity of Reviews (Native + Third-Party)
  • Quantity of Third-Party Traditional Reviews
  • Product/Service Keywords in Reviews

Aside from SEO on Google and other search engines, Yelpers can filter their search options to include “highest rated” and “most reviewed.” If local businesses lack reviews, they won’t show up as a local fave here. Consumers are declaring their purchase intent—71% of searches on Yelp came from mobile devices, meaning that while customers are on the move and ready to buy, they’re checking reviews.

If you are interested in learning more about how AJ’s Full House can effect and maintain your customer relationships, your SEO, and your reputation, schedule a no obligation consultation today.


  • dog fleas las vegas
    07-Jun-2017 04:45 AM

    Great blog here! Also your web site loads up very fast!

    What host are you using? Can I get your affiliate link to your host?
    I wish my web site loaded up as fast as yours lol

  • Jack
    15-Jun-2017 04:23 PM

    LIKE WHАТ DADDY, TELL US, TELL US.? Each boys jumped up and down desirous tօ
    know the best way to maҝe God happy.

  • 1800flowers delivery time
    20-Jun-2017 12:17 AM

    They are still asking why the flowers were
    left on doorsteps without any notifications and how dropping temperatures would explain the wrong order or no order at all.

    20-Jun-2017 12:34 AM

    Meskipun demikian banyak orang mempertanyakan apakah mereka dapat menyalin game PS3 ke hard drive sehingga game asli dapat disimpan di sebuah tempat yang aman. Go
    in to your vacation knowing your must-dos and make those your highest priority.

    The White House indicated that the president felt the need to personally lobby the Senate against Senator Hoeven's amendment because it did not provide for a
    means of review by appropriate agencies of the federal government.

  • romantic gifts for husband
    20-Jun-2017 01:37 AM

    On this pillow the stick figure is blowing heart bubbles to his higher half.

    20-Jun-2017 02:20 AM

    You want to keep the information you gather very targeted.
    Don't' forget to click on the Slide Show and Video
    to your left. One more thing that you need to give thought to is working with all of the information that toto singapore has to provide to you.

  • Colin
    20-Jun-2017 03:30 AM

    I delight in the details on your website. Appreciate it.

    Feel free to surf to my pageเสื้อผ้าเกาหลี

    20-Jun-2017 03:38 AM

    You can also choose special effects filters to use with your video and also choose a preloader for your video.
    What if your movie collection does not work with your
    favorite software. If we think about the fact that the common size of a melody
    is three MB, it outcomes that precise flash memory players can retailer between 80 and
    1200 melodies.

  • Angka keluar togel hari ini
    20-Jun-2017 09:20 AM

    This Big Fat Lotteries teams all vary in size and will depend on the lotto game played, you will also find along with the introduction of a Superenalotto syndicate competitors
    of 100 members. The FERC has a tremendous amount of pipeline experience,
    as they are responsible for the oversight of natural gas pipeline projects.
    com agen bola sbobet ibcbet casino 338a tangkas togel online indonesia terpercaya.

    20-Jun-2017 10:13 AM

    Great delivery. Solid arguments. Keep up the good spirit.

    20-Jun-2017 11:18 AM

    Hey! This is my first comment here so I just wanted to give a quick shout out and say I truly enjoy reading your blog
    posts. Can you suggest any other blogs/websites/forums that cover the same subjects?

    Thanks for your time!

  • prediksi togel sgp
    20-Jun-2017 11:43 AM

    It's amazing to pay a quick visit this site and reading
    the views of all mates about this piece of writing, while I am also eager
    of getting knowledge.

    20-Jun-2017 01:29 PM

    Here are 3 places on the Internet that make reliable options.
    The properties of the files in the resource list are displayed.
    If we think about the fact that the common size of a melody
    is three MB, it outcomes that precise flash memory players can retailer between 80 and 1200 melodies.

  • Tamika
    20-Jun-2017 07:02 PM

    Love the website-- really individual pleasant and great deals to see!

    Also visit my blogมหาวิทยาลัยรัตนบัณฑิต

  • download indo bokep
    20-Jun-2017 10:59 PM

    Hey there! This post could not be written any better! Reading
    through this post reminds me of my previous room mate!
    He always kept talking about this. I will forward
    this write-up to him. Fairly certain he will have a good read.
    Thanks for sharing!

  • Oliver
    21-Jun-2017 01:14 AM

    WOW just what I was looking for. Came here by searching for togel
    hongkong cirebon

  • downlod vidio bokeb
    21-Jun-2017 03:36 AM

    Hurrah, that's what I was looking for, what a information! present here at this web site, thanks admin of this web page.

  • togelmaster sdy
    21-Jun-2017 03:37 AM

    Hi, I do think this is a great blog. I stumbledupon it ;) I
    am going to return once again since I book-marked it.
    Money and freedom is the greatest way to change, may you be rich
    and continue to guide other people.

  • Keen sandals
    21-Jun-2017 07:08 AM

    We absolutely love your blog and find a lot of your post's to be precisely what I'm looking for.
    Do you offer guest writers to write content to suit your
    needs? I wouldn't mind creating a post or elaborating on some of the subjects
    you write related to here. Again, awesome weblog!

  • Keen samdal
    21-Jun-2017 09:19 AM

    Thanks for all your efforts that you have put
    in this. Very interesting information.

  • Keen Samdal
    21-Jun-2017 10:02 AM

    I'm extremely pleased to discover this site. I wanted to thank you for ones
    time just for this fantastic read!! I definitely appreciated every part of
    it and i also have you book-marked to look at new stuff in your site.

  • Keen sandals
    21-Jun-2017 10:34 AM

    A lot of thanks for all your effort on this website.
    Kate loves setting aside time for investigations and it's really easy to see
    why. A lot of people know all relating to the lively form you
    create worthwhile thoughts by means of this website
    and even strongly encourage contribution from other people on that issue so my daughter is really understanding a
    lot. Have fun with the rest of the year. Your performing a really great job.

  • layarbokep21
    22-Jun-2017 01:55 AM

    In addition to music, it also offers games for downloading respectively.
    The ultra light weight and long battery life allows me to just enjoy my music or audiobooks
    without worrying about a spent battery or extra weight in my pocket.
    It all depends on which is more important to you:
    sound quality or more songs.

  • Jangan Menahan Kencing Kalau Tidak Ingin Terkena Penyakit ISK
    22-Jun-2017 05:48 AM

    Hurrah, that's what I was seeking for, what a stuff!

    existing here at this webpage, thanks admin of this web

  • viagra
    22-Jun-2017 09:17 AM

    Remember my opening lines of this skill story? "Oh My Fin! An extra good and as well important detoxing agent may be Green herbal tea. It was previously very crazy to just.

Leave Comments

Captcha Image
Trackback Link
Post has no trackbacks.

Why Choose AJ's Full House

We are a Atlanta based digital marketing and solution provider. Our focus is based on delivering high quality solutions and services to build our clients businesses and brands by making them more visible to their target audience.

Find Out Why Our Clients Choose Us